High-tech is almost synonymous with innovation. Innovations really become successful products or services, when they fulfill a real need or market demand (which sometimes can be a 'hidden demand'...look at tablet computers: nobody 'needed' them...until they became available! ).

'Golden rule' here: the sooner you involve potential customers, the better the fit: it's often best to start 'selling' your idea even before your final product exists! (Methods like Lean Startup can prevent spending time and money to create something that might just not be what your customer is looking for! )

Although a brand new technology might act as the real trigger for a disruptive innovation, it's crucial to also check market potential from the very first beginning. You'll only get a commercial success If the result is really what customers have been waiting for. Part of such success is also selecting the right product promotion strategy and finding sales channel partners to help you to effectively reach your target customers. In most cases it makes sense to have an international focus from the beginning. Visiting exhibitions and networking in relevant user groups are excellent methods to build up knowledge on new markets, together with on-line research. This takes valuable time and it's smart to find a specialist early on, who can help you to get things moving faster.

With HtGroup, We Have built up a significant market knowledge and an up-to-date network. In many cases we can help you further by immediately connecting you to relevant people, both at suppliers and partners as well as at potential customers. Click here to see how I've helped others!